The best place to start a conversation is where someone already wants to have it.
Today, we’re broadly opening access to WhatsApp on Linq. Several customers are already building and messaging on the channel, and now we’re making it available to more teams.
WhatsApp expands Linq’s multi-channel messaging support, giving you another way to bring your product into people’s everyday conversations. Teams can send and receive WhatsApp messages through Linq, connecting their agents and consumer products to another app people already use every day. Explore the WhatsApp docs.
A global audience. A familiar way to connect.
More than 3 billion people across over 180 countries use WhatsApp. It’s where people keep up with family, coordinate their plans, and stay connected across borders.
That reach matters for anyone building a product with a global audience. Your customers may share the same needs, but they don’t all share the same messaging habits. The channel that feels natural to one person may be different from the one another person opens throughout the day.
WhatsApp’s audience also extends well into the United States, where it announced 100 million users in July 2024. Its relevance spans both international expansion and reaching customers closer to home.
For teams building on Linq, adding WhatsApp means more choice about where those conversations happen.
Your next interaction with a product could be a message
Some of the most useful things we ask technology to do start with a simple request. Help me plan my day. Order something for dinner. Adjust my workout after a rough night’s sleep.
With AI, those requests can become conversations with products that understand what someone needs and help them take action. Messaging gives those experiences a familiar home.
Think of a personal agent that helps someone manage plans and everyday tasks. A food ordering experience where they can describe what they’re craving, narrow down the options, and place an order through a conversation. A fitness coach that uses activity and recovery data to offer guidance, then adapts as they share how they’re feeling.
These are the kinds of products teams are building with Linq. They give people a way to get things done by asking, replying, and returning to the same thread as their needs change.
WhatsApp opens another place for those experiences to live. For someone who already uses it throughout the day, reaching an agent can feel as straightforward as messaging any other contact.
Conversations that go beyond text
Linq’s WhatsApp support includes text, images, videos, documents, audio, and voice notes. It also supports interactive elements such as reply buttons, lists, and carousels, giving customers ways to respond without typing every answer. See supported message types.
Someone could leave their personal agent a voice note while walking to work. Browse dinner options in a carousel and tap to choose. Send their fitness coach a photo or a quick update about how a workout felt.
Those familiar interactions give builders more ways to make a product feel natural to use, with the conversation at the center of the experience.
Behind those interactions, Linq handles messaging infrastructure including delivery, retries, conversation history, and webhooks. Your application can react to incoming messages and track what happens after a message is sent. Explore the API.
WhatsApp also has its own rules for business conversations. Linq supports the 24-hour customer messaging window and approved templates for messages sent outside that window. Learn about templates.
More channels, more ways to meet your customers
Adding WhatsApp reflects a simple belief: your product should be available where your customers want to use it.
With multi-channel messaging, a personal agent, an ordering experience, or a fitness coach can meet people in the app they prefer. WhatsApp gives builders another channel with global reach to bring those products into everyday life.
We’re excited to see what you build with this next addition to Linq.
WhatsApp access is now broadly available. Follow the connection guide to get started.
