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Five Steps to Stop Being Ghosted
Effective SMS marketing understands the customer's readiness to change
What's in it for you?
Perspective
SMS is modern. Psychology is not. Researchers have been working on behavior change questions for decades.
Technique
When is best to deploy in-depth materials, rewards, choices, or social proof?
Motivation
What drives action at each stage of a sale? What discourages behavior at each stage?
Key Takeaways
The most effective messages don’t make demands, they encourage behavior. They frame everything as a choice the lead is free to make. Researchers say you encourage that with messages that are “simple, transparent, intuitive, and straightforward.”
